8. Tracking Your Bio Link
If you’re doing marketing on Instagram, tracking your traffic is one of the most important things you need to do. This will allow you to know exactly how good your strategies work and make changes so they work even better in the future.
There are several ways to track your bio link traffic, I’ll list them one by one and talk a little about each. You can pick whichever you like and feel more comfortable with.
1. Using Google Analytics
If you’re taking your visitors to a site you own and are able to add google analytics to it then this is a very good and free tracking method. They used to have problems with Instagram traffic showing up as direct traffic. Now they solved this problem and Instagram traffic is tracked correctly. They have a huge array of reports that you can run on your traffic so this is definitely a great choice, however if you’re new to them it might be a little overwhelming at first.
Another good point in using Google Analytics is that you can also use UTM parameters with it. This will give you extra information about your traffic. It needs a little getting accustomed to though. If you’re curious how UTM parameters work here’s a great article about them.
2. Using an URL shortener
Bit.ly works best for this as they have decent analytics for all their shortened links. You just need to create a free account and shorten your link with them, this way your shortened links will be kept in your account and you’ll have lifetime access to their analytics. This is an easy to use solution, you don’t need a lot of time or knowledge to set it up and it will also create short urls that will look good in your bio.
3. Using a private landing page
The idea here is that if you create a landing page on your site that you don’t make public or link to from anywhere else except your Instagram bio link all the traffic that lands on it is from Instagram. This is not a great tracking solution but it’s there and works in some cases.
4. Using a cloaker
In case you have a WordPress blog you can use a cloaking tool. It sounds strange but it’s nothing nasty. Cloaking is commonly used by affiliates to hide their links and make the URL they display nicer looking and more memorable. Pretty Link Lite is a free plugin that will accomplish this task with ease. All you have to do is use this on the links you want to add to your Instagram profile and all clicks will be tracked. It’s not as informative as google analytics or other better tracking solutions, however you will know if you’re getting clicks from Instagram or not and how many.
5. Using an affiliate system
This is not a very used method, however I’ve seen people doing it as they probably feel more comfortable with such a platform. The idea is to install an affiliate system on your site, create yourself an affiliate id and use that id/url as your bio link. Depending on how good the affiliate system is, you will have access to different levels of data. Won’t recommend you any such platform though as if you don’t use and know one already you’re better off using one of the other methods.
These are the main ways you can use to track your Instagram bio link traffic. Whatever you choose I do advise you to use at least one so you can make informed decisions about your bio link. Once you have tracking set up you can do tests and see if small changes with your link, bio or even post caption helps you increase conversion.
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